Many repeat the same phrase: "nobody answers cold calls", "cold emails don't work", "people block direct messages". But the truth is simple: it's not the coldness of the approach that kills it. It's the lack of intelligence in how to do it.
What kills cold approaches
Most people do cold approaches like robots. Generic scripts, copied messages, zero personalization.
❌ Common error: using the same script for all prospects
✅ Right strategy: prior research and intelligent personalization
The framework that works
Effective approach structure:
- Research: 30 seconds on the person/company's LinkedIn
- Trigger: Find a relevant entry point
- Value: Offer something useful, don't sell immediately
- Call-to-action: Ask for something simple and low-risk
A cold approach with 30 seconds of research is worth more than 100 generic messages.
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