Have you seen beautiful funnels that convert 2%? And ugly funnels that convert 15%? The difference isn't in the design. It's in the psychological strategy behind it.
What doesn't work in traditional funnels
Most funnels fail because they try to sell right on the first page. This might work for €10 products. It doesn't work for €5000+ services.
❌ Fatal error: trying to sell before building trust
✅ Right strategy: educate, demonstrate value, then sell
The anatomy of a converting funnel
4-layer structure:
- Page 1 - Problem: Identifies and amplifies client's pain
- Page 2 - Consequences: Shows the cost of not solving the problem
- Page 3 - Solution: Presents the methodology (not the product)
- Page 4 - Offer: Irresistible proposal with real urgency
Each page has a single objective. We don't mix. We don't try to do everything on one page. Simplicity wins.
A converting funnel doesn't sell a product. It sells a transformation.
Elements that increase conversion
After 200+ implemented funnels, we identified the elements that make the difference:
• Specific social proof (not generic) • Real scarcity (not fake) • True risk reversal • Fact-based urgency • Call-to-action that doesn't feel like sales
Need a funnel that actually converts?
We build funnels with guaranteed 10%+ conversions.
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